Japanese who like to drink cola in the middle of the night have made new models for you.

It's not unusual to buy a variety of novelty - flavored coke in the Japanese market, before Japan has sold the limited Pepsi Cola, such as salty watermelon, red bean, and iced cucumber. But recently, the limited Pepsi Cola released by Suntory announced that Pepsi J Cola is not the same as before.

It claims to be "a brand new Cola Brand for Japan Cola lovers": a total of three flavors of ordinary, Zero and midnight flavors, ordinary and sugar free Zero flavors with a new flavor of Japanese spices and citrus flavors, and a black currant flavour in the middle of the night. The commodity packaging adopts the Japanese floating style of the traditional Ge Bei. The product will be on sale in April 17th.

PepsiCo J Cola, according to its official website, J Cola is co developed by the brand with more than 100 serious Cola enthusiasts. In addition to increasing the appetite and refreshment of Japanese consumers in the regular Cola taste, the midnight taste is also developed according to more than half of the consumer 's "likes to drink coke at midnight". "The goal is to launch a brand new coke for the Japanese market and increase the activity of the brand in the carbonated beverage market," said Pepsi Cola, a manufacturer and seller in Japan.

The launch of J Cola is closely related to the slump in the carbonated drinks market in Japan. In fact, not only Japan, in the world, more and more healthy young generations are less and less consuming soda and sugar - containing drinks, and the traditional beverage giants are not very good at the results of their financial reports in recent years. According to Coca-Cola's 2017 earnings, the net profit attributable to listed companies was $1 billion 248 million, down 81% from a year earlier, and Pepsi had achieved a net profit of $4 billion 857 million in 2017, down by 23.26% from a year earlier. According to a forecast made by Nikkei TrendyNet, none of the drinks popular among young people in 2018 will be related to traditional sweeteners and carbonated drinks.

The list includes Boss's canned black coffee, a squeeze of nonalcoholic beer and a capsule beverage that can be used for the capsule coffee machine, but Coca-Cola's new 0 - card white soda, which was new to burn fat last year, entered the waiting list.

The Coca Cola plus Coca-Cola, which is said to be able to lose weight, announced early this year to enter the Japanese liquor market to develop fruity bubble wine for the Japanese market, with the aim of finding new growth points in the local market outside the slow growth of carbonated beverage market. The category of fruity bubble wine, which belongs to third types of beer, is the lowest and the lowest in all alcoholic beverages, compared with the foamed wine with a slightly lower proportion of barley and malt. The average price is also the lowest in all alcoholic beverages - by the price of 100 yuan and a refreshing taste, more and more young consumers love it.

J Cola, Japan's most popular fruit - flavored blisters Pepsi, is trying to essentially launch a differentiated product that gets rid of the image of traditional Pepsi Cola and really lets local consumers love it. But it's hard to say whether this product can help Pepsi recover. After all, in the past two years, the most popular drinks are fermented tea, no fruit juice, carbonated water and vinegar.