2017 national wine industry trend

China's wine industry is showing a steady development trend. The information revealed at the seventh (expansion) meeting of the Fifth Council of the Chinese Liquor Association in April 17th showed that in 1-12 months of 2017, the enterprises above the scale of the national wine industry had completed the total product sales revenue of 923 billion 957 million yuan, up 10.45% compared with the same period of the previous year.

With the upgrading of market consumption, brand awareness and scale awareness are constantly intensification, especially in the liquor industry, consumption is constantly concentrating on the backbone enterprises and core brands. The impact of imported brands, domestic wine and domestic beer showed a downward trend.

Data show that in 2017 1-12, the national liquor industry above designated size enterprises completed the total output of wine 7077.41 million liters, an increase of 3.31% over the same period last year. The total number of Enterprises above Designated Size totaled 2781, and the total realized profits totaled 131 billion 403 million yuan, up 27.24% compared with the same period last year.

From the performance of various kinds of wine, in 1-12 months of 2017, 1593 Liquor Enterprises above the scale of the National Bureau of statistics were included, and the total sales revenue was 565 billion 442 million yuan, which was up 14.42% compared with the same period of the previous year. The total profit was 102 billion 848 million yuan, and the increase was 35.79% compared with the same period of the previous year. In spite of the small increase in total sales revenue of 2.30% to 176 billion 645 million yuan, the profits of 447 brewers, which were brought into the category of the National Bureau of statistics, declined by a total of 12 billion 915 million yuan, a decrease of 9.83% compared with the same period of last year. There were also 244 statistical data on wine enterprises above the scale of the National Bureau of statistics, which had completed the total sales revenue of 42 billion 137 million yuan, a decrease of 9% compared with the same period of the previous year, and a total of 4 billion 228 million yuan, a decrease of 11.55% compared with the same period of the previous year.

The analysis points out that the rising price of high-end and secondary products increases the overall performance in the field of liquor, and the contribution rate of the backbone enterprises above to the liquor industry is also increasing. According to statistics, the scale of liquor enterprises in 2016 is 1578, and by 2017, this figure has increased to 1593. The transformation of consumption structure will continue to speed up the speed of the transformation of beer market structure and product structure, and the market share of domestic mainstream beer products will continue to decline, and the profit of domestic beer industry is more obvious than other fields caused by the cost factors such as artificial and raw materials. At the same time, the trend of diversification and individuation in the domestic beer industry is becoming more and more obvious. The small and small workshop beer has increased rapidly at 40% speed.

In addition, domestic beer is still under the impact of imported beer. Although the import beer is growing down, it still has a growth rate of 12.73%, and the total import amount is up to 750 million US dollars. Similarly, the import volume of Chinese enterprises affected by imported products was 2 billion 714 million US dollars, an increase of 17.58% over the same period last year. Industry insiders say that before the social recognition of domestic wine is not widely established, domestic wine, especially high-end categories, will be impacted by imported products for a long time.